My Time at Apple Barcelona
In Barcelona, Psychology and technology finally became part of the same path.
Apple’s AIML Data Operations felt like a startup at global scale. I began as an analyst improving Siri across the Italian and English locales, then moved into early testing of Vision Pro and Apple Intelligence.
My Psychology background led to my selection, from 400 analysts, for a six-month Learning & Development assignment. Working with Cupertino leadership and teams from Austin to Yokohama, I redesigned onboarding for seven AIML sites, onboarded 50 new analysts—95% certified on their first attempt—and contributed to a guideline-update knowledge check taken by 3,000 analysts worldwide.
The highlight was taking full creative ownership of a workshop that translated adult-learning principles into practice through the STAR method. Seeing behavioural knowledge shape complex technology pushed me to explore Human–Computer Interaction more deeply.
Take a look at the slides from my STAR-method workshop.
View the deck